Viral marketing Has fund its place in the minds of employees of the advertising trade. It is not new that media houses include this kind of communication (or kind of distribution) in their offers. More and more rarely do customers ask in the meetings what exactly viral marketing is and what it does and advertising agencies enter this area more and more eagerly and suggest campaigns using the tools of viral marketing.

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Web 2.0 is the use of the special features of the Internet, and not its contents. It is an adjustment to the specificity of online communication and the actions of clicking users and not the tools that are made available. Web 2.0 is not selected services. Web 2.0 is the Internet tamed as a medium!

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The growing number of web2.0 services is intriguing. Can you make money out of such services? What is the recipe for success? Definitely a large number part of hundreds of the new services will not survive the web2.0 craze and will go bust for the lack of too small a market and lack of interest of web users. What can you do to be among those who achieved success?

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We pay licence fee for having a telly. Luckily, we don’t need TV to watch footages from the Internet. Till now TV-watchers have been doomed to telemetric dictatorship. Some, scant but theoretically relevant group, “imposed” their preferences on everyone, who, having no other way to go, watched programs chosen by those “dictators.” Television “overslept” its chance of using the “on demand” mechanism. It seems that TV will lose with the Internet, which offers everyone the possibility of… choice.

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