Here is a presentation of a review of material to help with decisions on what actions can be taken so that users of a www service themselves recommend it to others. It can be used by the marketer as a checklist for preparation of online activities or for their evaluation. The goal of this material is the grouping of the most frequent practices. Although they may seem obvious, not many can take credit for their intensive and successful application. Each of the solutions presented is illustrated with a link to a specific article or case.

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On the 23rd of May, 2006, an American agency, Shift Communications, has published a new template for press information. The new form was supposed to adhere to the contemporary trends in development of distribution of information on the Internet and allow for easier utilization of news information by social media. Is it practical to implement the solutions proposed as part of the social media press release in Polish Internet PR?

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Web 2.0 is the use of the special features of the Internet, and not its contents. It is an adjustment to the specificity of online communication and the actions of clicking users and not the tools that are made available. Web 2.0 is not selected services. Web 2.0 is the Internet tamed as a medium!

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We live in the era of information and knowledge. People learn more and faster. A few years back to get a job you just had to be able to read and write, and this was not always necessary. Today market requires much more from potential candidates.

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