On the 23rd of May, 2006, an American agency, Shift Communications, has published a new template for press information. The new form was supposed to adhere to the contemporary trends in development of distribution of information on the Internet and allow for easier utilization of news information by social media. Is it practical to implement the solutions proposed as part of the social media press release in Polish Internet PR?

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Viral marketing Has fund its place in the minds of employees of the advertising trade. It is not new that media houses include this kind of communication (or kind of distribution) in their offers. More and more rarely do customers ask in the meetings what exactly viral marketing is and what it does and advertising agencies enter this area more and more eagerly and suggest campaigns using the tools of viral marketing.

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Advertisement is no longer desired, and even, let’s put it straight, is unwanted. Despite this fact, it attacks us fiercely from everywhere. It does not give us any possibility to acquire its contents, there’s simply too much coming through all communication channels. Most insolent is TV advertising. It enters our houses, disturbs programs that we are watching. It seems that it is programs that disrupt commercials and not vice versa.

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The contest of Perfetti Van Melle USA company, the producer of Mentos candies, entitled Mentos Geyser Video Contest has just come to an end. This contest concerned the craziest film presenting an “explosive reaction” that occurs after putting a drop into coke. The interest in the contest exceeded every expectation of the organizers. The mania of filming a simple chemical reaction spread all over the world. It may seem that the whole world went nuts. Consumers produce ads for a company just because they want to.

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