It seems that advertisements are omnipresent. Despite this fact one can create a message that is distinctive against the others. Let use introduce some of the most interesting marketing ideas of 2006.

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Viral marketing Has fund its place in the minds of employees of the advertising trade. It is not new that media houses include this kind of communication (or kind of distribution) in their offers. More and more rarely do customers ask in the meetings what exactly viral marketing is and what it does and advertising agencies enter this area more and more eagerly and suggest campaigns using the tools of viral marketing.

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Constant promotion of consumption may be tiring even for the most resistant consumers spending the entire weekends in shopping centers on a weekly basis. One can see that perfectly around Christmas when the cultural and marketing compulsion to make presents becomes a source of stress and frustration shadowing the positive dimension of Christmas itself.

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Product:
Marathon is a yearly social action organized by Amnesty International that involves hand writing of letters in defense of people imprisoned for their opinions. Marathon comprises hand writing of letters (for 24 hours) to defend the victims of documented cases of violation of human rights. Amnesty’s letters are effective – also those addressed to the most contained and bloody regimes. The improvement of the situation of the people in whose defense the letters are written is noted in one in three/two cases. Also such countries as China and Iran bend to this huge pressure.

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